E-Commerce Success: Microlog’s Rapid Webshop Expansion

For many companies, the corona pandemic put a stop to growth and development. Microlog AS chose to focus on opportunities instead of obstacles. With its focus on good customer experiences and innovative solutions, Microlog has helped shopping centers and city centers throughout the Nordics to adapt to the market. COO at Microlog, Eva Åberg, has taken part in shaping this journey.

“As the market leader in gift card machines in the Nordics, we chose to develop an online store for the sale of physical gift cards and digital collection codes associated with the machines. The purpose was to help get customers back to the stores quickly. We launched our first online store in May last year, for a center in Sweden. Until the summer of this year, we will have launched almost 100 webshops in Norway, Sweden, Finland, Ireland and England. It clearly means a lot to customers to be able to shop online and send the gift digitally or as a physical card. We are starting to receive data which suggests that by having an online shop you increase turnover by around 15-20%, and that is a surprising amount. To make it easy, customers can also pay with Vipps and then you save time on the trade as well, says Åberg.”

New solutions give good results

The company specializes in allowing its customers to offer unique payment solutions, and companies that have given Microlog their trust come from a number of sectors, ranging from shopping centers to the healthcare sector. Their focus on quality and good solutions has resulted in rapid growth, and great success when it comes to their webshops, which Åberg works closely with.

“I am the product owner of the webshop, and help develop it and run all projects towards the customers,” says Åberg. “For some of the customers, I am also end-customer support, and help customers who call in or have questions,” says Åberg.

Åberg has been part of Microlog for almost a year and a half, and her 20 years of experience within the shopping center industry has given her valuable experience when it comes to seeing the needs of customers. She also has international experience, as she worked for Steen & Strøm in both Norway, Sweden and Denmark for 18 of the years, which has prepared her well for the processes she runs now.

“I have the background when it comes to the customer side of the process, while now I sit on the supplier side by offering this service, and that naturally benefits the customers,” says Åberg.

Focus on a complete solution

At the same time that development is generally moving towards the digital, the pandemic made it even more important for companies to be able to offer their services online. Microlog was ready to help them with this. Åberg further conveys that even though during the pandemic you did not have the opportunity to physically go to shops to shop, it was still important for customers to be able to give away gifts. This has led to new heights for the Microlog online store.

“We are not alone in offering online shops, there are other solutions as well, but we are probably the ones with the broadest solution, I would say, with the most options and functions for our customers,” says Åberg.

The solution is currently available in 8 different languages as many centers have customers of different nationalities, in order to meet these needs. Åberg is looking forward to being part of this development further, and continuing to work with the many customers who want the solution before Christmas.

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