The journey to 100 webshops in several countries

Several years of pandemic have opened the eyes of many companies to the importance of a high-quality, well-functioning online presence. The developments within e-commerce has increased considerably in recent years, and so has the demand for products from Microlog. Chief Product Owner with Microlog, Eva Åberg, says it is an exciting and educational journey Microlog has been through the last few years.

“We have now launched over 100 webshops, in Sweden, Norway, Finland, England and Ireland, and we see an increase in the profits of the centers that have chosen to add a webshop to their business,” says Eva Åberg, responsible for everything related to gift cards at Microlog.

Furthermore, Åberg says that customers who have used Microlog to set up their webshops increase their profits by somewhere between 15 and 20 percent on average. Although it is important that the customers themselves focus on consistent and creative marketing of their webshops, it is also important that the webshop itself is as good as possible.

“These webshops are available around the clock, customers can order gift cards at a time convenient to them, and then later on decide for themselves when the recipient will receive it. Furthermore, the webshop is fully integrated with the center’s own website,” says Åberg.

Quality solutions for a seamless customer experience through an intuitive setup makes it easy for the customer to use the webshop, while the shopping center will have the opportunity to adapt it to its own design and brand. This aspect of online shopping has been important for companies during the pandemic, but Åberg points out that many companies have also been smart in thinking ahead.

“We see that there are many centers that have been attentive during the pandemic. The fact that the pandemic is now more or less over gives the centers new opportunities to market and drive traffic. Many have moved or supplemented their offer by adding webshops from Microlog, to give their customers better shopping opportunities. That is still just as important,” says Åberg.

Despite enormous growth and great success in a number of countries in recent years, Åberg says that Microlog has a constant focus on developing. It is important for them to meet their customers where they are, which is why they are continuously working to develop the product.  

“We are constantly working to develop the webshop with new functionality and new ways in which our customers can benefit from it. Microlog never stands still, and our product is under constant development,” Åberg adds.

Like most companies that do well in a competitive market, Åberg does not want to reveal everything they have planned for the time being, but the fact that a new add-on function is available, so customers can buy gift cards for several recipients at the same time, is a significant possibility that has been requested for a longer period of time. She does however reveal that there will already be more improvements this autumn, which will give their customers new opportunities.

“We listen a lot to our customers, who after all are the ones who use the webshop, to find out what comments they have and how we can improve,” says Åberg.

If you would like to hear more about our webshop or have any questions, you are more than welcome to contact us.